Amsterdam-based studio Créatif Practice is a branding and creative studio for beauty and lifestyle brands.

We build brands from strategy and positioning to identity, packaging, websites, campaigns, and launch direction. The studio combines commercial thinking, strong visual taste, and hands-on experience in product development and manufacturing.

Expertise

branding

Brand Strategy

Naming

Positioning

Tone of Voice

Brand Identity

Packaging Design

Print Materials

Publication Design

digital

Digital Assets

Social Media

Website Design

Production

Art Direction

Photo & Video Production

Campaign Concepts

Founded by Dina, a Kazakhstan-born Brand & Creative Director based in Amsterdam. Alongside her work in branding and visual direction, she explores photography, objects, fashion, museums and contemporary visual culture as part of her everyday practice and artistic perspective.